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Field notesNotes on operations and AI search.
Practical writing on AEO, migrating off closed builders without losing search, and the economics of producing pages with AI. No hype, just what we see.
AEO
What AEO actually is, and why it now decides your pipeline
AI Overviews and assistants increasingly answer the buyer before they reach your site. Here is what answer-engine optimization really means, and what moves the needle.
June 2026MigrationLeaving Webflow without losing your search
Fear of losing rankings is the number one reason teams stay on a builder they have outgrown. Here is how a parity certificate neutralizes that risk.
June 2026EconomicsThe token math behind AI page production
Why a raw model burns tokens regenerating every page, and how deterministic assembly plus caching cuts the spend without cutting quality.
May 2026Teardown scanner ready
See what AI search reads on your site.
Drop a URL. We scan your AEO, brand, and migration gaps, score them, and show what they cost. One step, no deck.